Holy Moly at Taste of London

guacamole and cocktails, on the roof

Holy Moly, the British avocado brand behind supermarket favourite guacamole, takes a two-storey stand at Taste of London in Regent’s Park every summer. To give festival-goers a reason to climb the stairs, they booked Tipsy Parties to run cocktail classes on the rooftop deck, and came back the next year asking for the same mixologist.

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The Holy Moly guacamole stand at Taste of London: a two-storey orange container with neon signs and a rooftop deck under a sunset sky

Client: Holy Moly
Where: Taste of London, Regent’s Park
When: June 2025 and June 2026
Format: Cocktail classes on the brand’s rooftop deck
Sessions: Two in 2025, three in 2026 (20 guests each)
The cocktails: Margarita, Piña Colada, Paloma, Mojito, Moscow Mule, Espresso Martini and more

The brief

Holy Moly brought their own branded bar and wanted a Tipsy mixologist to run short, lively classes on the top deck of the stand, in a Holy Moly T-shirt, for guests visiting through the day. Festival entry meant accreditation, wristbands and strict timings, so we planned set-up around the gate queues.

The Holy Moly rooftop deck with bright café tables, a beanbag and a giant avocado painted on the floor, overlooking the festival

Photos: Holy Moly

What we made

Each session had its own menu of four, mixing long and short drinks: the first year a Piña Colada, Strawberry Daiquiri, Elderflower Gin Cooler and Margarita, then Paloma; the second, a Margarita, Piña Colada, Moscow Mule and Espresso Martini, then a Paloma, Mojito, Margarita and Long Island Iced Tea. When more guests wanted in on the day, we scaled each class up from 13 to 20.

A chilli-rimmed yellow cocktail and a pink cocktail with a dried lime, in rocks glasses beside a paper bag of chips

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