Case study · January 2025
Frameless
where immersive art meets cocktails
For Dry January 2025, FRAMELESS, the multi-sensory immersive art gallery at Marble Arch, wanted a night out without alcohol to feel like the best night out. On Friday 24 January, Tipsy Parties ran the cocktail masterclasses at the heart of it.
- Client
- FRAMELESS
- Where
- FRAMELESS, Marble Arch, London
- When
- Friday 24 January 2025
- Guests
- 83 across two classes
- Format
- A press and influencer class, then a ticketed public class
- The cocktails
- Garden of Earthly Delights, a hot honey margarita and a Rembrandt N’Stormy
The brief
Two masterclasses in one day: a 4pm session for 40 press and influencer guests, and a 7pm ticketed class for 43 members of the public. Every guest needed their own shaker and kit, with the glasses turned around between sessions.
Dry January Lates
Every Lates session in January, on Friday and Saturday nights, culture seekers started their night with a complimentary art-inspired cocktail on entry before exploring the galleries. The 0.0% drinks menu reimagined classic cocktails as some of the world’s most famous masterpieces: the Rembrandt N’Stormy, the Rhubarb Vesuvius Spritz and the Garden of Earthly Delights Spritz, an elderflower gin and tonic with cucumber and mint.
What we made
The menu was inspired by the art on the walls and made with 0.0% spirits: a gin-style Garden of Earthly Delights, a hot honey margarita and, for the evening class, a rum-style Rembrandt N’Stormy. Tipsy mixologists led each class step by step, so everyone made every cocktail themselves.
Photos: FRAMELESS and CleanCoPlanning a brand event?
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