By Rotation

sold out in 12 hours

By Rotation, the UK’s peer-to-peer fashion rental app, hosted a community night on mindful living, and every ticket was gone in 12 hours. After a founders’ talk, Tipsy Parties ran the hands-on, alcohol-free cocktail class that closed the evening.

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Spencer Matthews and By Rotation founder Eshita Kabra holding cocktails in front of a green velvet curtain

Client: By Rotation
Where: By Rotation, London
Tickets: Sold out in 12 hours
Guests: 42, including the founders
Format: Founders’ talk, then a 45-minute cocktail class
The cocktail: A hot honey margarita, alcohol-free

The brief

The evening opened with By Rotation founder Eshita Kabra and Spencer Matthews talking entrepreneurship, breaking boundaries and mindful living. Guests then moved straight into a cocktail-making session, so it had to be quick to set up, easy to follow and completely alcohol-free.

A hand placing a basil leaf on a hot honey margarita with a chilli-flake salt rim and an orange slice

What we made

We built the class around the Sobergasm, a hot honey margarita: an alcohol-free tequila alternative, lime, orange and hot honey, shaken hard and served with a chilli-salt rim. Two Tipsy mixologists set up tables, kit and glassware for 42 guests, poured a welcome drink and taught everyone to shake their own, founders included.

A Tipsy Parties mixologist in a branded apron pouring a drink behind a table of spirits, juices and ginger beer

The Tipsy Parties mixologist shaking a cocktail shaker above his shoulder behind the drinks table

The Tipsy Parties mixologist smiling and holding up a finished cocktail with a lime wedge

The result

A full room shaking cocktails between the clothing rails, at a night that sold out in 12 hours. By Rotation wrote it up on their journal and planned another for the following year.

A smiling guest in a yellow cardigan shaking a cocktail while others film and shake

A guest pouring a shaken cocktail into a coupe while another guest watches, at a table of glassware

Two guests laughing as they shake cocktails, with a man in a brown jacket beside them

Photos: By Rotation and CleanCo

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